Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's basement studio in Boston.

January 21, 2021 | 31:03

In Defense of Apathy on the Socials

Social media forces us to be emotionally attached to everything due to the social pressure to make statements or the unending need to post content. But the rabid pursuit to be "in the conversation" is exhausting and fomentative. We need more emotional impartiality. Mike and Jason are working on the self-help book: Not Caring Yourself into a Better Life.

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About Agency on Record

Here’s the issue: We can find 127,453,000 awesome podcasts about the most obscure of our hobbies. 373,435,000 great podcasts on current events that keep us informed. 6,734,000 strong entertainment podcasts to dull the pain. But we can’t find a single solid podcast about what we do every single day for a living at a digital agency. So we decided to make one. What would that podcast be about? Creativity? Certainly. We have to invent and execute ideas every day. Technology? Definitely. Ain’t no getting around that. Marketing? Of course. We live in a commercial world.

So we wanted a podcast that discusses creativity, technology, and marketing in a real, unvarnished way. A human way.

Michael Colombo is the founder of Maark. Jason Ocker is the Vice President of Strategy at Maark. They’ve been friends for a quarter of a century, and in the industry for decades. And they’ve got a lot of baggage. They’ve seen a lot. They talk about it all a lot. So somebody stuck a mic between them.

Michael

Michael Colombo

Founder of MAARK

Mike is the founder of Maark and has served as the agency’s strategic, creative and technology lead in programs ranging from the complete digital transformation of Fortune 500 clients to the end-to-end relaunch of category-leading brands to the strategy, design, and development of new digital products.

Jason

Jason Ocker

Vice President of Strategy at MAARK

Jason Ocker is an award-winning author and the Vice President of Strategy for Maark. He has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, TIME, and other outlets.

How to Listen

Subscribe in your favorite podcast app for free.

MAARK

Maark was founded in 2001 with the vision of setting standards. We wanted to collaboratively create the work that would serve as a standard by which our clients judge their future work, and by which their customers judge their competition.

We believe that core to this vision is a passion for innovation, and a broad understanding of how the digital world moves, communicates, engages and interacts with its fully connected environment. We help our clients define and communicate their vision and their story, design new digital experiences, and develop applications at the intersection of where what’s possible meets what’s relevant.

Learn more at maark.com.