Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's basement studio in Boston.

  • November 13, 2018 | 1:07:54

    Writers Should be Strategic to the Business: A Conversation with Christopher Link

    We welcome Christopher Link, the head of content at John Hancock Investments, to discuss how he built a team of writers into a formidably strategic asset for the company, one that does everything from protecting the brand story to making digital transformation possible. Mike and Jason just want writers to be cool again.

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  • November 6, 2018 | 41:27

    Firing a Client without Burning a Bridge

    Sometimes it happens. Agencies have to fire clients. It hurts financially. It makes us sad. It goes against everything that makes us a service company. But it can protect the agency—its goals, its employees, its quality of work, and its culture. Mike and Jason just want us all to reenact Hands Across America every other Saturday.

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  • October 31, 2018 | 43:37

    Deep in the Nuance of Digital Delivery: How Do You Manage Digital Projects?

    How do you manage a tech project? Mike invites senior producer, Simone Ovsey, to the AoR podcast to talk about managing projects at Maark, and how to be successful when you are tasked with all the complexities of digital delivery. We talk about the pitching and requirements process, design, HANDOFF, development, and QA. Mike just appreciates that Simone found a way to bring JSON into the show.

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About Agency on Record

Here’s the issue: We can find 127,453,000 awesome podcasts about the most obscure of our hobbies. 373,435,000 great podcasts on current events that keep us informed. 6,734,000 strong entertainment podcasts to dull the pain. But we can’t find a single solid podcast about what we do every single day for a living at a digital agency. So we decided to make one. What would that podcast be about? Creativity? Certainly. We have to invent and execute ideas every day. Technology? Definitely. Ain’t no getting around that. Marketing? Of course. We live in a commercial world.

So we wanted a podcast that discusses creativity, technology, and marketing in a real, unvarnished way. A human way.

Michael Colombo is the CEO of Maark. Jason Ocker is the Executive Director of Creative Strategy at Maark. They’ve been friends for a quarter of a century, and in the industry for decades. And they’ve got a lot of baggage. They’ve seen a lot. They talk about it all a lot. So somebody stuck a mic between them.

Michael

Michael Colombo

CEO of MAARK

Mike is the founder of Maark and has served as the agency’s strategic, creative and technology lead in programs ranging from the complete digital transformation of Fortune 500 clients to the end-to-end relaunch of category-leading brands to the strategy, design, and development of new digital products.

Jason

Jason Ocker

Executive Director, Creative Strategy at MAARK

Jason Ocker is an award-winning author and the Executive Director of Creative Strategy for Maark. He has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, TIME, and other outlets.

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MAARK

Maark was founded in 2001 with the vision of setting standards. We wanted to collaboratively create the work that would serve as a standard by which our clients judge their future work, and by which their customers judge their competition.

We believe that core to this vision is a passion for innovation, and a broad understanding of how the digital world moves, communicates, engages and interacts with its fully connected environment. We help our clients define and communicate their vision and their story, design new digital experiences, and develop applications at the intersection of where what’s possible meets what’s relevant.

Learn more at maark.com.