Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's basement studio in Boston.
Jay Wightman, head of digital experience at Manulife Investment Management, joins us to talk the data and product challenges of the company's digital transformation and how Maestro was a critical part of the solution. Mike and Jason want you to go to http://maestro.maark.com/.Listen Now
In the holy trinity of story, vision, and style, style is often the one sacrificed. That can be true whether it's art, marketing, or digital experiences. Mike and Jason just want style to be in style.Listen Now
There are many reasons to release a minimum viable product (MVP) in the software world--to hit a deadline, to test the concept on the market, to lower cost--and they're all probably wrong strategies. Mike and Jason just want you to knock off the M and V and focus on the P.Listen Now
Here’s the issue: We can find 127,453,000 awesome podcasts about the most obscure of our hobbies. 373,435,000 great podcasts on current events that keep us informed. 6,734,000 strong entertainment podcasts to dull the pain. But we can’t find a single solid podcast about what we do every single day for a living at a digital agency. So we decided to make one. What would that podcast be about? Creativity? Certainly. We have to invent and execute ideas every day. Technology? Definitely. Ain’t no getting around that. Marketing? Of course. We live in a commercial world.
So we wanted a podcast that discusses creativity, technology, and marketing in a real, unvarnished way. A human way.
Michael Colombo is the founder of Maark. Jason Ocker is the Vice President of Strategy at Maark. They’ve been friends for a quarter of a century, and in the industry for decades. And they’ve got a lot of baggage. They’ve seen a lot. They talk about it all a lot. So somebody stuck a mic between them.
Mike is the founder of Maark and has served as the agency’s strategic, creative and technology lead in programs ranging from the complete digital transformation of Fortune 500 clients to the end-to-end relaunch of category-leading brands to the strategy, design, and development of new digital products.
Jason Ocker is an award-winning author and the Vice President of Strategy for Maark. He has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, TIME, and other outlets.
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Maark was founded in 2001 with the vision of setting standards. We wanted to collaboratively create the work that would serve as a standard by which our clients judge their future work, and by which their customers judge their competition.
We believe that core to this vision is a passion for innovation, and a broad understanding of how the digital world moves, communicates, engages and interacts with its fully connected environment. We help our clients define and communicate their vision and their story, design new digital experiences, and develop applications at the intersection of where what’s possible meets what’s relevant.
Learn more at maark.com.