Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's basement studio in Boston.

  • July 9, 2019 | 40:23

    Brainstorming is an Act of Desperation

    Turns out, brainstorming is the worst thing you can do for ideation, and that includes any form of group ideating (e.g., "brainwriting"). Ideas comes from individual sweat and focus: Doing the hard research and thinking up the idea until the veins in your head burst. Brainstorming is usually the Hail Mary thrown when those steps haven't been owned by anyone. Mike and Jason just want ideas to come from the bottom of gin bottles.

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  • June 28, 2019 | 38:05

    Not Another Design vs. Content Conversation

    What do you need to start designing a digital experience? The content? How much of it? An outline? Full text? Can it be placeholder? Or should design dictate content? The amount of it? The flow? Can't design make general containers to fill with content later? Actually, it's not a chicken or the egg question. It's also not as simple as "both." It's a strategy question. That's right. The dreaded "S" word. Mike and Jason just want designers and content owners to get along.

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  • June 17, 2019 | 48:45

    Look Out, Digital World, the Kids are Low-Fi

    With digital, the focus has always been on creating elegant experiences, and the socials often reward the most polished presentations of our lives. But a new generation is growing up that sees that level of sophistication as corporate and inauthentic and is drawn to low-fidelity aesthetics that will impact design, marketing, and how we interact digitally. Mike and Jason just want to know how to connect with their kids.

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About Agency on Record

Here’s the issue: We can find 127,453,000 awesome podcasts about the most obscure of our hobbies. 373,435,000 great podcasts on current events that keep us informed. 6,734,000 strong entertainment podcasts to dull the pain. But we can’t find a single solid podcast about what we do every single day for a living at a digital agency. So we decided to make one. What would that podcast be about? Creativity? Certainly. We have to invent and execute ideas every day. Technology? Definitely. Ain’t no getting around that. Marketing? Of course. We live in a commercial world.

So we wanted a podcast that discusses creativity, technology, and marketing in a real, unvarnished way. A human way.

Michael Colombo is the CEO of Maark. Jason Ocker is the Executive Director of Creative Strategy at Maark. They’ve been friends for a quarter of a century, and in the industry for decades. And they’ve got a lot of baggage. They’ve seen a lot. They talk about it all a lot. So somebody stuck a mic between them.

Michael

Michael Colombo

CEO of MAARK

Mike is the founder of Maark and has served as the agency’s strategic, creative and technology lead in programs ranging from the complete digital transformation of Fortune 500 clients to the end-to-end relaunch of category-leading brands to the strategy, design, and development of new digital products.

Jason

Jason Ocker

Executive Director, Creative Strategy at MAARK

Jason Ocker is an award-winning author and the Executive Director of Creative Strategy for Maark. He has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, TIME, and other outlets.

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MAARK

Maark was founded in 2001 with the vision of setting standards. We wanted to collaboratively create the work that would serve as a standard by which our clients judge their future work, and by which their customers judge their competition.

We believe that core to this vision is a passion for innovation, and a broad understanding of how the digital world moves, communicates, engages and interacts with its fully connected environment. We help our clients define and communicate their vision and their story, design new digital experiences, and develop applications at the intersection of where what’s possible meets what’s relevant.

Learn more at maark.com.