Mike Colombo and Jason Ocker from the digital agency Maark discuss creativity and technology in a commercial world. Except it gets a lot messier than that. A weekly podcast from the agency's basement studio in Boston.
The core craft of marketing is storytelling. And the way you figure out a story, and the way to practice that craft, is through writing. Is that arguable? We argue it in this episode. Mike and Jason just want to make storytelling cool again.Listen Now
We break down the new GoDaddy rebrand from a storytelling and authenticity point of view (so no designers were hurt in the making of this podcast), which tries to shift its narrative away from boobs and more to hearts. But something doesn't add up. Jason and Mike just want them to brink the mohawk guy back.Listen Now
The Iowa Caucus voting app debacle is the latest in a string of high-profile software failures that illustrate that there is still a widespread, fundamental misunderstanding of how software is built, how hard it is to build, what its risks are, and how to mitigate them. Mike and Jason just like how much fun it is to say "caucus" during a podcast.Listen Now
Here’s the issue: We can find 127,453,000 awesome podcasts about the most obscure of our hobbies. 373,435,000 great podcasts on current events that keep us informed. 6,734,000 strong entertainment podcasts to dull the pain. But we can’t find a single solid podcast about what we do every single day for a living at a digital agency. So we decided to make one. What would that podcast be about? Creativity? Certainly. We have to invent and execute ideas every day. Technology? Definitely. Ain’t no getting around that. Marketing? Of course. We live in a commercial world.
So we wanted a podcast that discusses creativity, technology, and marketing in a real, unvarnished way. A human way.
Michael Colombo is the CEO of Maark. Jason Ocker is the Executive Director of Creative Strategy at Maark. They’ve been friends for a quarter of a century, and in the industry for decades. And they’ve got a lot of baggage. They’ve seen a lot. They talk about it all a lot. So somebody stuck a mic between them.
Mike is the founder of Maark and has served as the agency’s strategic, creative and technology lead in programs ranging from the complete digital transformation of Fortune 500 clients to the end-to-end relaunch of category-leading brands to the strategy, design, and development of new digital products.
Jason Ocker is an award-winning author and the Executive Director of Creative Strategy for Maark. He has been featured on or in CNN, The Atlantic, The Boston Globe, The Guardian, The New York Times, TIME, and other outlets.
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Maark was founded in 2001 with the vision of setting standards. We wanted to collaboratively create the work that would serve as a standard by which our clients judge their future work, and by which their customers judge their competition.
We believe that core to this vision is a passion for innovation, and a broad understanding of how the digital world moves, communicates, engages and interacts with its fully connected environment. We help our clients define and communicate their vision and their story, design new digital experiences, and develop applications at the intersection of where what’s possible meets what’s relevant.
Learn more at maark.com.